Search Engine Optimization
As you probably know when someone needs to find anything on the Web he usually uses a search engine for that purpose. If you're looking for a new HOME, car, electronic gadget, cell phone, vacation package, flight, etc. you'll likely go online first to find out more or order this particular item. That's why, for a business of any size it's of primary importance to attract such targeted users through organic (free) search results. Prospective clients will find you and you'll be able to expand your business, increase sales and conversions dramatically.
Unfortunately, not all business owners and managers understand in full the importance of online performance. Top positioning for targeted keywords will allow your project to be always in front of prospective client eyes as well as help you improve your business and brand awareness. Professional website optimization could be a smart and long run investment as Internet is the most widely used media and continues to expand even more - why not to take advantage of this enormous market with ever-growing potential?
Organic search engine optimization vs. PPC (Pay Per Click)
When you're searching for something, for example, in Google.com you get results based on their relevancy to your query made. Those results that are shown at the left side are considered to be "free", "natural" or "organic", meaning that they're ranked in accordance with the search engine algorithm. As opposite, at the right, top and bottom (marked out by the related "Ads" sign) are Sponsored Links – paid results based on PPC scheme. In accordance with the statistics data, 75% of users prefer visiting free organic search results rather than paid listings. This means that 3 of every 4 visitors using Google.com for their search could be your prospective clients, if you rank organically and another one can be targeted with your Google Adwords campaign.
- • keyword research.
- • Content analysis and on-page optimization.
- • SEO copywriting.
- • Title and meta tags optimization.
- • HTML code optimization.
- • Internal linking optimization.
- • Quality link building (including authority guest blogging and link bait).
- • Social media activity (Twitter, Facebook, Google+, Pinterest, etc.) Regular reporting.